Today big data is being described as the new oil. It is something we have to extract to uncover its true value. I see many PR Pros see the word “data” and start to freak out. But data is critical to campaign research. Google uses data to give you better search results, and Netflix uses data for… Continue reading What Is This Big Data Thing?
Blockchain is best known as the technology that was fundamental to Bitcoin, a digital currency that became popular in 2009. The Blockchain technology provides an incorruptible digital ledger of transactions that can be programmed to record everything of value As you can see Blockchain can be used for much more than financial services. In October, one fashion… Continue reading The Technology Of Corporate Transparency
Forbes recently wrote an article about modern PR companies that are redefining the industry. One that the article mentioned is AirPR. The company uses powerful analytics to help PR Pros identify which tactics are delivering a solid return on investment (ROI) and which tactics that need more refinement. ROI for PR has traditionally been difficult… Continue reading Measuring ROI for PR
One of my biggest pet peeves is playing phone tag with people. This happened last week when my insurance company needed to confirm something. We played phone tag for almost a week, just to have me answer a simple question. What a huge waste of my time! What is even worse is that it could have… Continue reading Chatting About Chatbots For PR
The biggest social media trend for 2017 is Live Video. Facebook, Instagram, and Twitter have all included it. We have seen it used for protests, sports, and factory tours. … Personally, I’m not a fan. It’s like TV we don’t watch anything live anymore, besides, they are usually long. However, Facebook does a great job letting… Continue reading Biggest Social Media Trend for 2017
Why do you use twitter? It’s a question that I have gotten used to answering. Many of my friends call it dated or on its way out. Personally, I find it useful to keep updated with articles and live news. Apparently, I’m not alone. In a Forbes article @NicoleRPR said, “If Twitter disappeared tomorrow I’d dust off my fax… Continue reading The Power Of Twitter For PR
Goldman Sachs Research predicts, “virtual reality (VR) and augmented reality (AR) has the potential to become the next big computing platform.” The industry is also on pace to earn $162 billion by 2020. But, what is augmented and virtual reality anyways? Virtual vs. Augmented Reality Virtual reality headsets like the HTC Vive replace your what you see naturally and immerses you… Continue reading AR/VR …PR?