AI (Artificial Intelligence), Friend or Foe to PR?

After the Consumer Electronic Show, earlier this month, companies have made it apparent that Artificial Intelligence is the way of the future. But, will this technology help PR pros? The reality is that AI is already being implemented into companies’ marketing and PR efforts. If Google has ever guessed what you’re searching for, or Netflix has… Continue reading AI (Artificial Intelligence), Friend or Foe to PR?

Google Ana.. What? And Why It Matters To PR

Over winter break, what does a Tech PR Nerd like me do? … Get their google analytics certificate of course! But, I had a lot of people ask why this would be useful in public relations. So I decided to write a blog post answering just that. First, what Is Google Analytics? Google analytics is a… Continue reading Google Ana.. What? And Why It Matters To PR