Biggest Social Media Trend for 2017

The biggest social media trend for 2017 is Live Video. Facebook, Instagram, and Twitter have all included it. We have seen it used for protests, sports, and factory tours. … Personally, I’m not a fan. It’s like TV we don’t watch anything live anymore, besides, they are usually long. However, Facebook does a great job letting… Continue reading Biggest Social Media Trend for 2017

The Power Of Twitter For PR

Why do you use twitter? It’s a question that I have gotten used to answering. Many of my friends call it dated or on its way out. Personally, I find it useful to keep updated with articles and live news. Apparently, I’m not alone. In a Forbes article @NicoleRPR said, “If Twitter disappeared tomorrow I’d dust off my fax… Continue reading The Power Of Twitter For PR

AR/VR …PR?

Goldman Sachs Research predicts, “virtual reality (VR) and augmented reality (AR) have the potential to become the next big computing platform.” The industry is also on pace to earn  $162 billion by 2020. But, what is augmented and virtual reality anyways? Virtual vs. Augmented Reality Virtual reality headsets like the HTC Vive replace your what you see naturally and immerses you… Continue reading AR/VR …PR?

The Growing Power of Visual Content

If you have skimmed any social media channels lately, you might have noticed the increase in visual content. It is everywhere, including video, infographics, pictures, and more. There is a good reason for this as, from 2015 to 2016 marketers use of visual content increased a whooping 130%! Why the sudden move to visual? With… Continue reading The Growing Power of Visual Content

Media Monitoring & Social Listening

With the vast universe of the internet, it can be hard for brands to understand what customers are saying about them and what is going on within the industry. Media Monitoring A morning for a PR Pro starts with scanning the news for information about your client, its competitors, and the industry. This used to be… Continue reading Media Monitoring & Social Listening

PR/Media Software Powerhouse: Cision

When discussing PR software, the company Cision is one of the biggest players. In my studies at the University of Oregon School of Journalism and Communication, the company has come up several times while talking to professors and alumni. I wanted to dive into why this company is so important. What is Cision?    … Continue reading PR/Media Software Powerhouse: Cision