Social Media & PR

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One piece of technology that is changing Public Relations rapidly is the increasing use of social media. With a reported 2.8 billion people on social platforms last year it is hard to ignore. PR pros have to adapt.

One way they have to adapt is with the majority of US Adults getting their news from social media. People and companies often post before creating a press release.

Social Media can certainly work to enhance your PR efforts. However, to do so effectively you must avoid a few common social media mistakes

Mistake 1: Inappropriate material  

Not all jokes are considered appropriate, and can often look bad for the people who make them. If there is a major event the best advice is, “Sometimes you just need to shut up and go Dark” –@kmatthews    

For example:

cinnabon-carrie-fisher-death-2016-12-28.png

After Carrie Fisher’s death, Cinabon thought they would make light of the situation with an advertisement on Twitter. However, it only lasted about three hours before the post had to be removed after a Twitter Backlash.

screen-shot-2017-02-05-at-8-29-53-pm

Mistake 2: Failure to respond

News can go viral over social media in an instant. It is important that PR pros address these issues instead of simply ignoring them. Avoid your next crisis with these tips 

screen-shot-2017-02-05-at-4-46-12-pm However, in some instances, quick replies can help minimize a crisis.  Here are some lessons we learned from Southwest Airlines after a massive technology failure.

 

Mistake 3: Lack of a plan

Screen Shot 2017-02-05 at 5.17.35 PM.pngSocial media should be handled like any communications plan: with planning and strategy. Don’t follow DiGiorno Pizza’s example. Do your research!  Figure out your next plan with these tips.

 

Keep these mistakes in mind when planning your next PR effort!

“We don’t have a have a choice on whether we do social media, the question is how well we do it” -Erik Qualman

 

 

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