One piece of technology that is changing Public Relations rapidly is the increasing use of social media. With a reported 2.8 billion people on social platforms last year it is hard to ignore. PR pros have to adapt.
One way they have to adapt is with the majority of US Adults getting their news from social media. People and companies often post before creating a press release.
Social Media can certainly work to enhance your PR efforts. However, to do so effectively you must avoid a few common social media mistakes.
Mistake 1: Inappropriate material
Not all jokes are considered appropriate, and can often look bad for the people who make them. If there is a major event the best advice is, “Sometimes you just need to shut up and go Dark” –@
After Carrie Fisher’s death Cinabon thought they would make light on the situation with an advertisement on Twitter. However, it only lasted about three hours before the post had to be removed after a Twitter Backlash.
Mistake 2: Failure to respond
News can go viral over social media in an instant. It is important that PR pros address these issues instead of simply ignoring them. Avoid your next crisis with these tips
However, in some instances, quick replies can help minimize a crisis. Here are some lessons we learned from Southwest Airlines after a massive technology failure.
Mistake 3: Lack of a plan
Keep these mistakes in mind when planning your next PR effort!
“We don’t have a have a choice on whether we do social media, the question is how well we do it” -Erik Qualman