AR/VR …PR?

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Goldman Sachs Research predicts, “virtual reality (VR) and augmented reality (AR) has the potential to become the next big computing platform.” The industry is also on pace to earn  $162 billion by 2020. But, what is augmented and virtual reality anyways?

Virtual vs. Augmented Reality

Virtual reality headsets like the HTC Vive replace your what you see naturally and immerses you into different settings like the Roman Colosseum or a different planet.

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On the other hand, augmented reality just adds to your vision. For example, if you have played with Pokemon Go or Snapchat facial filters, then you too have tried out augmented reality. It adds to the world around you by adding digital features.

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How Can This Technology Be Used For PR?

At the heart of public relations is storytelling. Imagine being able to transport someone into a different world. With these new technologies, you can! … With World Vision, you could experience a day as a child in Africa. With Nike, you could play a basketball game in the pros wearing the shoes you just bought. With clothing retailers, you could shop in Paris. Virtual and augmented reality help to tell stories, demonstrate products, and create experiences

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