The Power Of Twitter For PR

imagesWhy do you use twitter?

It’s a question that I have gotten used to answering. Many of my friends call it dated or on its way out. Personally, I find it useful to keep updated with articles and live news.

Apparently, I’m not alone. In a Forbes article @NicoleRPR said, “If Twitter disappeared tomorrow I’d dust off my fax machine and go back to how things were done in the ’90s. Twitter’s fundamentally altered how journalism works in an irreversible way. Journalists demand a platform to send and receive information in real time, and the PR industry needs to be there for the party.”

Twitter & Investor Relations

One direction Twitter is heading is enhancing companies’ investor relations. Companies like Twitter and T-Mobile use Twitter to engage with investors and answer their questions. In tweets like this:

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In addition to engaging with Q&As and live video, infographics can help you stretch that 140 charter limit.

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Twitter for Press Releases

PR pros are also using Twitter to for press releases. This would make sense because people like @sciencewriter say, “Twitter is an amazing communication tool, especially because it gives us PR pros a great opportunity to have quick chats with media and learn more about them, personally.”

Meltwater makes suggestions like adding photos to your twitter press release and using hashtags to target journalists.

Trump & Twitter

In some way Trump has normalized the use of Twitter for large organizations. Spicer said,“I think that his use of social media in particular … is gonna be something that’s never been seen before… He has this direct pipeline in the American people, where he can talk back and forth.”

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Is Twitter on its way out or is it here to stay? Only time will tell.

 

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