The biggest social media trend for 2017 is Live Video.
Facebook, Instagram, and Twitter have all included it. We have seen it used for protests, sports, and factory tours. … Personally, I’m not a fan. It’s like TV we don’t watch anything live anymore, besides, they are usually long. However, Facebook does a great job letting viewers watch them later. I think that is where live video will excell. Another problem with live video content is they seem too much like ads or even press releases. PR Pros need to figure out is how to create interesting and engaging live content (think… What would a news station broadcast a live video for?).
Live video has the potential to let “brands engage with audiences in a way that’s immediate, unscripted, unedited and more authentic.” And it is currently effective for events such as a baseball games, marketing events, interesting lectures, and celebrities doing something cool. Bottom line, if its time sensitive it is effective.
Experiment with live video. It has the potential to tripple social engagement compared to prerecorded video.