Today big data is being described as the new oil. It is something we have to extract to uncover its true value. I see many PR Pros see the word “data” and start to freak out. But data is critical to campaign research. Google uses data to give you better search results, and Netflix uses data for… Continue reading What Is This Big Data Thing?
Blockchain is best known as the technology that was fundamental to Bitcoin, a digital currency that became popular in 2009. The Blockchain technology provides an incorruptible digital ledger of transactions that can be programmed to record everything of value As you can see Blockchain can be used for much more than financial services. In October, one fashion… Continue reading The Technology Of Corporate Transparency
Forbes recently wrote an article about modern PR companies that are redefining the industry. One that the article mentioned is AirPR. The company uses powerful analytics to help PR Pros identify which tactics are delivering a solid return on investment (ROI) and which tactics that need more refinement. ROI for PR has traditionally been difficult… Continue reading Measuring ROI for PR
One of my biggest pet peeves is playing phone tag with people. This happened last week when my insurance company needed to confirm something. We played phone tag for almost a week, just to have me answer a simple question. What a huge waste of my time! What is even worse is that it could have… Continue reading Chatting About Chatbots For PR