What Is This Big Data Thing?


Today big data is being described as the new oil. It is something we have to extract to uncover its true value. I see many PR Pros see the word “data” and start to freak out. But data is critical to campaign research. Google uses data to give you better search results, and Netflix uses data for better movie recommendations.

But, what is big data and why is it important to PR Pros?

Big Data The New Oil

As you may recognize big data is all around us, and as PR Pros it’s our job to utilize it.


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