Goldman Sachs Research predicts, “virtual reality (VR) and augmented reality (AR) have the potential to become the next big computing platform.” The industry is also on pace to earn $162 billion by 2020. But, what is augmented and virtual reality anyways? Virtual vs. Augmented Reality Virtual reality headsets like the HTC Vive replace your what you see naturally and immerses you… Continue reading AR/VR …PR?
If you have skimmed any social media channels lately, you might have noticed the increase in visual content. It is everywhere, including video, infographics, pictures, and more. There is a good reason for this as, from 2015 to 2016 marketers use of visual content increased a whooping 130%! Why the sudden move to visual? With… Continue reading The Growing Power of Visual Content
With the vast universe of the internet, it can be hard for brands to understand what customers are saying about them and what is going on within the industry. Media Monitoring A morning for a PR Pro starts with scanning the news for information about your client, its competitors, and the industry. This used to be… Continue reading Media Monitoring & Social Listening
One piece of technology that is changing Public Relations rapidly is the increasing use of social media. With a reported 2.8 billion people on social platforms last year it is hard to ignore. PR pros have to adapt. One way they have to adapt is with the majority of US Adults getting their news from social media. People… Continue reading Social Media & PR
When discussing PR software, the company Cision is one of the biggest players. In my studies at the University of Oregon School of Journalism and Communication, the company has come up several times while talking to professors and alumni. I wanted to dive into why this company is so important. What is Cision? … Continue reading PR/Media Software Powerhouse: Cision
After the Consumer Electronic Show, earlier this month, companies have made it apparent that Artificial Intelligence is the way of the future. But, will this technology help PR pros? The reality is that AI is already being implemented into companies’ marketing and PR efforts. If Google has ever guessed what you’re searching for, or Netflix has… Continue reading AI (Artificial Intelligence), Friend or Foe to PR?
Over winter break, what does a Tech PR Nerd like me do? … Get their google analytics certificate of course! But, I had a lot of people ask why this would be useful in public relations. So I decided to write a blog post answering just that. First, what Is Google Analytics? Google analytics is a… Continue reading Google Ana.. What? And Why It Matters To PR